The premise is simple: Visitors vote on what stories they like or find useful, and the stories getting the most votes, or “digs,” automatically float up to the top of the page. Yet despite (or maybe because of) its simplicity, Digg has shot up over the past years to become a bright star in the blogosphere, a juggernaut in the tech world, and has spawned its own movement of “digg clone” copycat sites. Can the wisdom of crowds usurp the media’s traditional editorial control?
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